Practical AI · Marketing & sales
Save hours. Win more leads. Measured in numbers.
I help UK businesses with 10–250 staff put AI to work where it pays back fastest: faster lead replies, proposals in your voice, CRM notes without retyping and reporting that writes itself. Every project starts with a baseline, so you see the hours saved.
Menno Kuiper, founder of Dutch Digital. Senior performance marketer since 2010; native Dutch, based in the UK.
For brands includingeBay·M&S International·Harrods
The situation
Usually a few people have ChatGPT open in another tab. There’s no shared approach, no agreement on what’s safe to paste, and no way to tell whether any of it is saving time.
That isn’t a technology problem. It’s a working-practice problem, and it’s fixable. I start where the payback is quickest, in marketing and sales, because that’s where the repetitive writing, chasing and reporting pile up.
The aim is simple: the same team, doing more of the work only people can do, with fewer hours lost to the rest. And a number to prove it.
I measure AI the same way I measure campaigns: a baseline, a change, and a number at the end.Menno Kuiper
Where the hours go
None of this needs a new platform or a data-science team. It needs the right workflow, built around the tools you already use, with a person checking what goes out.
Replies to new leads in minutes, not days.
Drafted in your voice, checked by your team.
Call notes that land in the CRM without retyping.
Weekly reporting that writes itself.
A clear, GDPR-aware policy for how your team uses AI.
Estimator
A rough estimate before we speak. Move the sliders to match your team. The real number comes from the baseline we measure together in week one.
Your team
Hours per person, per week, on…
Your assumption
Your rough estimate
51 hours a month backThat’s about 6.8 working days a month.
This is a back-of-envelope sum, not a promise or a benchmark: people × weekly hours × your chosen share × 4.33 weeks. Every project replaces it with a measured baseline.
How it works
Before anything changes, we write down how long the work takes today. After, we measure it again. You see both numbers, so the value is never a matter of opinion.
We time the chosen tasks as they are today: how long replies, proposals, notes and reports take, and who does them.
I build the workflows on the tools you already pay for wherever possible. No new platform for the sake of it.
Your team learns to use, check and improve them, with a written policy on what’s safe to share.
We time the same tasks again. You get the hours saved and the leads won, in numbers.
Ways to work together
Pick the one that fits where you are. Every option starts with a conversation about your team, your tools and where the hours go.
A half-day with your team, working on your own tools.
Best for: Teams that are curious but haven’t started together.
Ask about the workshop →
Four weeks from audit to working workflows.
Best for: Businesses ready to change how the work gets done.
Ask about the sprint →
Ongoing support, two days a month.
Best for: Teams that want momentum without a full-time hire.
Ask about fractional support →The foundation
Since 2010 I’ve managed more than £100M in ad spend across Google Ads, Meta and GA4, for brands including eBay, M&S International and Harrods. That’s why the AI work is judged on numbers, not novelty.
Performance marketing is still part of what I do, for businesses and for agencies. AI now makes that work faster too.
About
I started Dutch Digital in 2010 to close the gap between big-agency promises and actual revenue. No junior account managers, no fluff: senior work that shows up in your P&L.
I’m Dutch, based in the UK, and happy to work in English or Dutch. I build with AI myself: this website was rebuilt with it, and so was the Reading Rockets Basketball website, where I’m CMO.
I also write The AI Advantage, a newsletter on practical AI for UK small businesses.
Free download
15 marketing and sales tasks to hand to AI this month. Each one comes with how to start, what to keep human, and a box to record your baseline. Four pages, no fluff.
You get the PDF straight away. Your details go to Menno only and are never sold. Privacy policy.
The newsletter
The AI Advantage
Practical AI for UK small businesses, written by Menno. Short, careful and useful: what’s worth trying, what to avoid, and how to check it’s working.
Questions
If yours isn’t here, ask it on the call.
Yes. Most teams I meet already do. The work is turning scattered individual use into shared workflows that are safe, checked and measured.
Usually not. I start with the tools you already pay for, such as your email, office suite and CRM, and only suggest something new when it clearly earns its place.
It can be, with the right tools and settings. Every project includes a clear, GDPR-aware policy: which tools to use, what can and can’t be pasted in, and where a person must check the output.
We record how long the chosen tasks take before anything changes, then measure the same tasks once the new workflows are running. You see both numbers.
UK businesses with roughly 10 to 250 staff, with a marketing or sales team that spends real time writing, chasing and reporting.
Yes. It’s been the core of Dutch Digital since 2010, for businesses and for agencies. See the performance marketing services above.
Ja, natuurlijk. I’m a native Dutch speaker and work in English or Dutch, with businesses in the UK and the Netherlands.
Let’s talk
We’ll look at where your team loses time and what’s worth fixing first. You’ll leave with a clear next step, whether or not we work together.
Or email menno@dutchdigital.co.ukor send a note